Traditional / Web2 / DNS Domain Tokenization

Modified on: Thu, 29 May, 2025 at 9:40 PM

For years, the Domain Name System (DNS) has been the backbone of the internet, allowing users to navigate the web with human-readable names. Now, we're excited to bridge the gap between Web2 and Web3 by launching traditional domain tokenization, enabling greater functionality!


What is Tokenization?


Domain tokenization is the process of creating NFT twins for DNS domains to connect them with onchain capital and financial applications. Like any Web3 domain from Unstoppable, you can add your cryptocurrency addresses to your domain to simplify sending and receiving crypto in 1000+ partner applications, eliminating the need for complex wallet addresses. Your Unstoppable marketplace listings will also automatically show up in major web3 marketplaces like OpenSea for maximum exposure to buyers. You can also create a UD.me profile using your domain to display opt-in personal information, wallet balances, on-chain achievements, badges, and more. Use your .com domain to access 1000+ integrations and log in to hundreds of apps across Web2 and Web3, including games, metaverses, and more. Additionally, use Unstoppable Chat to message other domain owners and participate in exclusive group chats based on the badges you own.


The magic of tokenization is that your .com domain will retain all its usual Web2 functions, such as emailing and website resolution in popular browsers like Google Chrome, Microsoft Edge, and Safari, while gaining all the incredible features of Unstoppable Web3 domains.


We look forward to welcoming Web2 users to Web3 and providing .com owners with the powerful functionality of Unstoppable Web3 domains, preparing them for the future of the internet.


As of June 2024, any .com domains you purchase will automatically be tokenized at checkout.



Tokenizing .com Domains purchased prior to June 2024 or after previously detokenizing your .com domain:


Go to your domains page and click 'Manage' next to your .com domain. 


Then, click 'Tokenize'. You will then need to select a crypto wallet that will hold the on-chain version of the domain:


Once complete, your .com domain is now capable of both Web2 and Web3 utility. You can detokenize your domain at any time by going to the 'Tokenization' tab under domain management.




Host your Web3 profile on your Tokenized .com domain

To link your .com domain to your ud.me page, go to the 'DNS Forwarding' tab under 'Manage', then click on 'Add Forwarding'.


Select the 'Unstoppable Domains Profile' option, and hit confirm.


Not only will this link your .com domain to your ud.me page, it will do so without the need for IPFS, increasing loading times. Simply tick the box and sign the transaction with your crypto wallet, and whenever someone visits your domain, they will be redirected to your Web3 profile!



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